Thank you for your continued patronage of Taylor with Respect.
This is Taniguchi from Sowell.
This is the first update project in a while.
We have recently revamped our important accessory, the eyeglass cleaning cloth, so I would like to write about its features.
This is a bit off topic, but what do you all usually call your eyeglass cleaning cloth?
Is it just a glasses cleaner? A cloth? A cleaning cloth?
I think all of these are common names in the eyewear industry, but I think most people call them "Cerito."
The word "Cerito" originated as the product name of a textile manufacturer called Sakae Shokai in Hamamatsu City, Shizuoka Prefecture, a city known for its manufacturing, and has now become a common understanding among all opticians.
In fact, Sakae Shokai makes cases for Taylor with Respect, and we have now had the opportunity to work with them to produce original celite cases as well.
Since this is a special issue, let's talk about the evolution of eyeglass cleaning cloths...
In the past, glass was the mainstream for eyeglass lenses.
A thick, soft, brushed fabric called "menbechin" was widely used for eyeglass cleaning, and was popular for its water and oil absorbency, which is unique to cotton.
Among them, a glasses cleaning cloth called "Cerito" that was first sold by Sakae Shokai, a textile manufacturer in Hamamatsu City, Shizuoka Prefecture, became a huge hit due to its quality and practicality.
"Cerito" soon became more than just a product name; it became a common name for all eyeglass cleaning products within the industry and spread throughout the country.
Times are changing, and the mainstream of eyeglass lenses is shifting to lightweight, shatter-resistant plastic.
However, plastic lenses are easily scratched, and as they are now subjected to delicate processing such as various coatings and functions, there is a demand for more delicate and less abrasive materials.
This is how "microfiber" cerite, made from ultra-fine fibers, was born.
Microfiber is a material that is highly compatible with plastic lenses, as it firmly traps dust and sebum using static electricity and fine fibers, allowing it to be wiped away with little effort, and has become mainstream today.
In this way, the product name "Cerito" eventually took root in the eyewear industry as a term referring to "glasses cleaning cloth" itself.
So, what exactly has changed in all this?
There are two obvious changes compared to the previous version.
① Texture
The fabric has a smooth texture and is fine-grained.
Conventional fabrics tend to be rough and catchy, but this fabric is completely different and has an exquisitely soft texture that is addictive.
② Color
It went from white to beige.
The beige color is neither too light nor too dark, making stains less noticeable and blending seamlessly into everyday life.
This color is highly compatible with the brown tweed case that is currently used as the main case.
As for this new Cerritos, we are actually already in the process of gradually transitioning to it.
Some of you may be surprised when you receive your product and wonder, "When did this change happen?" However, we will continue to deliver the product with these specifications for the time being.
Taylor with Respect is a brand that pays attention to details, from the frames to the accessories, and is constantly updating its products.
We will continue to improve one step at a time, not cutting corners even in the areas that cannot be seen.
We sincerely hope for your continued patronage and expectations in the future.
Sowell Co., Ltd.
TAYLOR WITH RESPECT
Taniguchi